Digital Marketing Course Curriculum

Our digital marketing course includes 30 industry-focused modules designed to build strong practical expertise. As one of the best digital marketing institutes in Bangalore, we offer an advanced curriculum along with 100% placement support.

Website Structure and Hierarchy
UX/UI Design Fundamentals
Landing Page Design Strategy
Mobile Responsiveness and User Journey
Conversion-focused Layout Design
WordPress Website Setup
Domain Name Setup
Website On-page Basics

Introduction to Google Ads
Set up Google Ads Account
Launch Initial Search Campaign
Create Ad Groups
Advanced keyword Research
Create Engaging Ads Content
Events & Conversion Tracking
Budget Alocation for Campaigns
Smart Bidding & Automation Strategy
Campaign Optimization for better ROI
Create Remarketing Campaigns
Product-Based Shopping Campaigns
Google Display Network Ads
YouTube Video Ads
App Promotion on Play Store
Google Discovery Ads Setup
Competitor Campaign Insights
Use Spy Tools- SpyFu & Semrush

Understanding Search Engine Optimization
Strategic Keyword Research & Discovery
Planning & Executing SEO Campaigns
Technical SEO Mastery
User-focused Content Creation
Quality Backlink Acquisition
Competitor SEO Benchmarking
Preventing Harmful SEO Practices
Website Audit & Analysis
Google Ranking System & Algorithms
Tracking SEO Success
Explore SEO Tools (Ahrefs, Semrush, Moz, and More)

Local SEO & Google Business Profile
Map Pack vs Organic Lisiting
Optimize GBP Profile for Visibility
Importance of Customer Reviews
Building Local Citations
GMB Posting & Product Feature
Tracking Local Search Rankings
Using GMB Insights & Analytics
Setting Up Local Google Ads

Google Search Console Dashboard
Performance: Clicks, Impressions, CTR & Position
Identifying SEO Improvements
Finding Indexing & Crawling Issues
Checking Mobile Usability & Site Experience
Finding keyword Opportunities from Queries
Monitor Page Speed and Core Web Vitals
Inspecting URLs & Submit Indexing
Tracking Coverage & Error Fixation
Integrate with Google Analytics

Introduction to Google Analytics 4
Setup & Configure GA4 Account
Understanding Dimensions & Metrics
Tracking Traffic & User Behavior
Audience, Acquisition, and Behavior Reports
Set Up Goals and Conversion Tracking
Monitor Traffic Sources and Campaigns
Measuring ROI and Traffic Performance

Introduction to Google Tag Manager (GTM)
Set Up Your GTM Account & Containers
Understanding Tags, Triggers, and Variables
Installing GTM on Website
Creating and Managing Custom Tags
Tracking Events, Clicks, and Form Submissions
Integrating GTM with Google Analytics & Ads
Setting Up Conversion Tracking

Introduction to Facebook Marketing
Create & Optimizing Facebook Page
Introduction to Meta Ads Manager
Creating & Managing Meta Ad Campaigns
Audience Targeting & Custom Audiences
Budgeting and Bidding Strategies
Crafting Engaging Ad Creatives
Facebook Pixel Setup and Tracking
A/B Testing for Ads Performance
Measuring Campaign Insights and ROI

Introduction to Facebook Marketing
Create & Optimizing Facebook Page
Content Strategy: Posts, Stories, and Reels
Introduction to Meta Ads Manager
Creating & Managing Meta Ad Campaigns
Audience Targeting & Custom Audiences
Budgeting and Bidding Strategies
Crafting Engaging Ad Creatives
Facebook Pixel Setup and Tracking
A/B Testing for Ads Performance
Measuring Campaign Insights and ROI

Introduction to Instagram for Business
Set Up and Optimize Business Profiles
Content Strategy: Posts, Stories, and Reels
Hashtag Research and Best Practices
Influencer Collaborations & Partnerships
Instagram Ad Campaigns (Meta Ads)
Audience Engagement Tactics
Tracking Insights and Analytics
Converting Followers into Customers

Introduction to LinkedIn for Business
Optimizing Personal & Company Profiles
Building a Strong Professional Network
Content Strategy: Posts, Articles, and Videos
LinkedIn Groups for Engagement
Sponsored Content and InMail Campaigns
Targeting Decision Makers and B2B Audiences
Generating Leads through LinkedIn Ads
Analytics and Performance Tracking
Building Thought Leadership on LinkedIn

Introduction to Twitter (X)
Set Up & Optimizing Business Profiles
Understanding the Twitter Algorithm
Crafting Engaging Tweets & Threads
Hashtag Research & Trending Topics
Audience Engagement & Community Building
Running Twitter Ad Campaigns
Using Twitter Analytics for Insights
Collaborations & Influencer Marketing
Measuring Performance and ROI

Introduction to Pinterest for Business
Set Up and Optimizing Business Accounts
Understanding Pinterest Algorithms
Creating Eye-Catching Pins and Boards
Keyword Research for Pinterest SEO
Driving Traffic through Rich Pins
Running Pinterest Ad Campaigns
Analytics to Measure Performance

Introduction to WhatsApp Business
Set Up & Optimizing Business Profiles
Understanding WhatsApp Business Tools
Creating Broadcast Lists & Groups for Engagement
Using Catalogs to Showcase Products or Services
Responses with Quick Replies & Chatbots
Integrating WhatsApp with Facebook & Instagram
Running Click-to-WhatsApp Ad Campaigns
Tracking Engagement and Measuring Results

Introduction to Performance Marketing
Key Metrics: CPC, CPA, CTR, and ROI
Set Up Multi-Channel Campaigns
Audience Targeting & Segmentation
Budget Planning & Bid Management
Conversion Tracking & Attribution
Retargeting and Remarketing Strategies
Optimizing Campaigns for Better ROI
Tools for Performance Analysis & Reporting
Scaling Successful Campaigns

Introduction to YouTube for Business
Set Up and Optimize a YouTube Channel
Understanding YouTube SEO
Creating Engaging Video Content
Keyword Research for Video Titles & Tags
Eye-Catching Thumbnails & Descriptions
Running YouTube Ad Campaigns
Building Subscribers & Audience Engagement
YouTube Analytics and Insights
Monetization & Collaboration Strategies

Introduction to Visual Design Principles
Overview of Canva and Adobe Photoshop
Designing Social Media Graphics & Creatives
Professional Banners, Posters, and Thumbnails
Using Templates & Layers Effectively
Photo Editing and Background Removal
Typography, Color Theory, and Brand Consistency
Designing for Digital Campaigns & Websites
Best Practices for Visual Branding

Introduction to Blogging and Its Importance
Choosing the Right Niche & Audience
Keyword Research for Blog Topics
Structuring Blog Posts for SEO and Readability
Write Engaging and Valuable Content
Optimizing Titles, Meta Tags, & Internal Links
Adding Visuals & Multimedia for Engagement
Promoting Blogs Through Social Media
Measuring Blog Performance with Analytics
Monetization and Content Scaling Strategies

Video Editing and Storytelling
Editing Software (Premiere Pro, Final Cut, CapCut, etc.)
Importing, Trimming, & Organizing Footage
Adding Transitions, Effects, and Soundtracks
Color Correction and Audio Balancing
Creating Intros, Outros, and Lower Thirds
Editing for Different Platforms (YouTube, Instagram, Ads)
Exporting Videos in Optimal Formats and Resolutions
Adding Captions and Subtitles for Accessibility

Introduction to Influencer Marketing
Understanding the Role of Influencers
Identifying & Selecting the Right Influencers
Negotiation & Collaboration Strategies
Planning & Executing Influencer Campaigns
Content Co-Creation & Brand Messaging
Measuring Reach, Engagement, & ROI
Legal & Ethical Aspects of Influencer Marketing
Building Long-Term Influencer Partnerships
Case Studies & Campaign Optimization

Introduction to Affiliate Marketing
How Affiliate Programs Work
Choosing Affiliate Networks and Partners
Set Up an Affiliate Program for Your Brand
Strategies to Promote Affiliate Links Effectively
Tracking Clicks, Conversions, and Commissions
Optimizing Landing Pages for Better Results
Understanding Cookies and Attribution
Compliance & Ethical Best Practices
Scaling and Managing Affiliate Relationships

Introduction to Meta Advertising (Facebook & Instagram)
Understanding Meta Ads Manager Interface
Setting Up Business Manager and Ad Accounts
Creating Target Audiences Using Custom & Lookalike Options
Crafting High-Converting Ad Creatives & Copy
Setting Campaign Objectives (Awareness, Traffic, Conversions, etc.)
A/B Testing for Ad Optimization
Understanding Pixel Integration & Tracking
Analyzing Campaign Performance
Retargeting Strategies for Maximum ROI

Introduction to Google AdSense
Set Up and Verify AdSense Account
Choosing the Right Website Niche
Ad Placement Strategies for Maximum Revenue
Ad Types: Display, In-feed, and In-article
Policies & Guidelines for AdSense Approval
Tracking Earnings & Performance Reports
Optimizing CTR and RPM for Higher Returns
Best Practices for AdSense Account

Introduction to Email Marketing
Building & Segmenting an Email List
Email Campaign Types (Newsletters, Promotions, Drip Campaigns)
Crafting Compelling Subject Lines & Email Copy
Designing Responsive Email Templates
Setting Up Automation Workflows & Triggers
Personalization & Dynamic Content Strategies
Campaign Performance (Open Rate, CTR, Conversions)
Avoiding Spam Filters & Ensuring Deliverability
Email Marketing Tools: Mailchimp, HubSpot, and Others

Introduction to Content Marketing
Audience Personas and Content Intent
Planning & Creating a Content Calendar
Blogs, Videos, Infographics, & Case Studies
Crafting Engaging & SEO-Optimized Content
Storytelling Techniques for Brand Connection
Content Distribution & Promotion Strategies
Repurposing Content for Multiple Platforms
Measuring Content Performance and ROI
Tools for Content Creation & Management

Introduction to Digital Marketing Tools
SEO Tools: SEMrush, Ahrefs, Moz, and Ubersuggest
PPC Tools: Google Ads Editor, SpyFu, and Optmyzr
Social Media Tools: Buffer, Hootsuite, and Meta Business Suite
Analytics Tools: Google Analytics, Microsoft Clarity, and Hotjar
Email Marketing Tools: Mailchimp, HubSpot, and Sendinblue
Conversion Optimization Tools: Crazy Egg and Optimizely
Competitor Analysis and Benchmarking Tools
AI-Powered Marketing Tools and Automation Platforms

Introduction to Conversion Rate Optimization
Understanding User Behavior and Conversion
Conversion Barriers Using Analytics Tools
Effective Landing Pages for Higher Conversions
A/B Testing and Multivariate Testing
Crafting Persuasive CTAs and Page Copy
Using Heatmaps and Session Recordings
Mobile Optimization for Better Conversions
Tracking and Measuring CRO Metrics
Continuous Improvement Strategies

Introduction to E-commerce Marketing
Online Buyer’s Journey
Set Up & Optimize Product Listings
SEO for E-commerce Websites (Product & Category Pages)
Running Google Shopping and Meta Ads for Products
Email Automation for Cart Recovery
Conversion Rate Optimization for Stores
Integrating Payment Gateways and Trust Signals
Analytics and Tracking for Performance
Scaling Sales Through Affiliate Marketing

Sales Funnels & Their Importance
Understanding Stages: Awareness, Interest, Decision & Action
Mapping Customer Journeys
Create Lead Magnets and Landing Pages
Email Nurturing Sequences
Retargeting Strategies to Re-engage Prospects
Optimizing Each Funnel for Maximum Conversions
Tracking Funnel Performance Using Analytics
Automating Funnels with CRM and Marketing
Scaling and Refining Funnels Based on Data

Introduction to Microsoft Clarity
Set Up Clarity on Your Website
Understanding Heatmaps & Click Tracking
Session Recordings: Analyzing User Behavior
Identifying Rage Clicks, Dead Clicks, and Issues
Integrating Clarity with Google Analytics Insights
Using Filters to Segment and Analyze User Data
Tracking Conversions & User Journeys
Leveraging Insights to Improve UX
Best Practices for Website Optimization

See What Our Alumni Say

Recently had the pleasure of experiencing BrandStory Academy, and I must say, it exceeded my expectations. From the moment I enrolled, the academy’s dedication to nurturing professional growth and providing high-quality education was evident.

Jerophin Jeevitha

BrandStory Academy offers a strong foundation in digital marketing through a hands-on approach. Right from the start, I worked on real agency projects, gaining practical experience that many other courses lack. The six-month internship following the course was a transformative experience, allowing me to refine my skills in a real work environment.

Sandra R

I recently completed my Digital Marketing course at Brandstory Academy, and it was an excellent choice for my professional growth. The program was structured effectively, addressing all the key components of digital marketing. What impressed me the most was the 6-month internship offered with Brandstory Digital Marketing company.

Ayesha Ms

BrandStory Academy stands out for its focus on practical training, engaging students with real client projects from day one for an immersive learning experience. The trainers are both knowledgeable and approachable, and the extended six-month internship offers valuable industry exposure. It’s an excellent place to start a career in digital marketing!

Maria Sherly

Enrolling at Brandstory Academy was an eye-opening experience. The course combines academic rigor with hands-on practice for the Indian market. With dedicated mentors and real projects, my digital marketing skills have flourished, inspiring my ambitions.

Gowtham AG

Brandstory Academy is a leading digital marketing institute with a practical curriculum. They teach the fundamentals of digital marketing, offer a 6-month internship, and assist with placements. Joining is a decision you won’t regret.

Shobika Akilan

Jerophin Jeevitha

Sandra R

Ayesha Ms

Maria Sherly

Gowtham AG

Shobika Akilan

Course Related FAQs

Course/Content

Digital marketing refers to promoting products or services using online channels such as search engines, social media, email, websites, and digital ads. It is essential because businesses today rely heavily on digital platforms to reach their audience, build brand awareness, and drive sales.

BrandStory Academy stands out because the training is built by industry professionals from the BrandStory agency, giving students real-world exposure instead of theoretical learning. You get hands-on training, access to updated tools, personalized mentoring, flexible class schedules, and 100% placement support. The curriculum is designed to match current industry demands, making it easier for students to start strong career paths.

Yes, absolutely. The course equips you with practical skills in SEO, PPC, social media marketing, content strategy, and more, making it easy to take up projects from clients. Many learners choose freelancing as a flexible work option, and BrandStory Academy guides you on how to build your portfolio, pitch clients, and deliver results effectively.

Students receive ongoing support even after completing the program. This includes placement assistance, access to hiring partners, resume-building help, interview training, and guidance on career paths like freelancing, agency jobs, or startup opportunities. You remain part of our learning community and can always return for clarification or help.

Our comprehensive digital marketing course is structured to make you industry-ready from day one. You will work on live projects, learn using real marketing tools, and practice creating campaigns across SEO, Google Ads, and social media. The focus is on hands-on application, not just theory. Combined with interview preparation and placement support, the course ensures you leave with the skills and confidence needed to secure a job.

Job/clarification/Certification

Yes, you will receive two industry-recognized certifications from BrandStory Academy: a Course Completion Certificate and an Internship Completion Certificate. These certifications validate your skills, hands-on experience, and readiness for a successful career in digital marketing.

We partner with 1,000+ global companies to offer strong placement opportunities for our students. Our dedicated team connects you with top employers and guides you through the hiring process, ensuring a smooth start to your digital marketing career.

Fee/payments

At BrandStory Academy, we accept various payment methods for your convenience, including UPI (Google Pay, PhonePe, Paytm, and more), cash, credit cards, and net banking.

Yes, we offer EMI options to make the course more accessible. For detailed information about course fees and EMI options, feel free to contact our team at +91 88584 58584.

Is Digital Marketing Easy or Hard to Learn? Honest Breakdown for Students

Is Digital Marketing Still Worth Learning in the Age of AI?

Why the Digital Marketing Training is the Key to Starting Your Career

Job-ready Digital Marketing Course in HSR Layout, Bangalore

About BrandStory Academy

Why Enroll in BrandStory Academy for Digital Marketing Course?

Certifications

Live Campaign Experience

Career Guidance & Placement

Interview Preparation

Mentorship from Industry Experts

Soft Skills & Personal Branding

Placement Opportunity & Support

Map Your Journey from Beginner to Successful Marketer

Digital Marketing Course Curriculum

Who Can Benefit from Our Digital Marketing Course in Bangalore?

Students & Graduates

Content Creators & Bloggers

Business Owners

Startup Founders

Job Seekers

Career Changers

Freelancers

Homemakers

Professional Digital Marketing Training in Bangalore at Affordable Costs

From Fresher to Experienced Professional Get Certified as a Digital Marketing Expert!

Earn Certificates for Latest Industry-oriented Tools

Learn Latest AI Automation & Digital
Marketing Tools

Our Premium Placement
Partners

See What Our Alumni Say

Learning in Action- Our Classroom

Latest Blog

Course Related FAQs

Quick links

Contact Details

Follow Us

Job-ready Digital Marketing Course in HSR Layout, Bangalore

About BrandStory Academy

Why Enroll in BrandStory Academy for Digital Marketing Course?

Certifications

Live Campaign Experience

Career Guidance & Placement

Interview Preparation

Mentorship from Industry Experts

Soft Skills & Personal Branding

Placement Opportunity & Support

Map Your Journey from Beginner to Successful Marketer

Digital Marketing Course Curriculum

Who Can Benefit from Our Digital Marketing Course in Bangalore?

Students & Graduates

Content Creators & Bloggers

Business Owners

Startup Founders

Job Seekers

Career Changers

Freelancers

Homemakers

Professional Digital Marketing Training in Bangalore at Affordable Costs

From Fresher to Experienced Professional Get Certified as a Digital Marketing Expert!

Earn Certificates for Latest Industry-oriented Tools

Learn Latest AI Automation & Digital Marketing Tools

Our Premium Placement Partners

See What Our Alumni Say

Learning in Action- Our Classroom

Latest Blog

Is Digital Marketing Easy or Hard to Learn? Honest Breakdown for Students

Is Digital Marketing Still Worth Learning in the Age of AI?

Why the Digital Marketing Training is the Key to Starting Your Career

Course Related FAQs

What is Digital Marketing, and Why is It Essential Today?

Why Should I Choose BrandStory Academy for Digital Marketing Training?

Can I Work as a Freelancer after Completing This Course?

What Kind of Support Will I Receive after Finishing The Course?

What Makes This Course Career- and Job-oriented?

Will I receive a certificate after completing the Digital Marketing Academy program in Bangalore?

What placement support do you provide after completing the course?

What payment methods are available in your Digital Marketing Academy?

Is EMI-based fee convenience available in your digital marketing institute?

Quick links

Contact Details

Follow Us

Learn Latest AI Automation & Digital
Marketing Tools

Our Premium Placement
Partners